Tourism Northern Ireland is set to host its highly anticipated Meet the Buyer 2025 event at the Eikon Exhibition Centre in Lisburn on March 27th and 28th, 2025. The flagship event serves as a premier platform for tourism businesses in Northern Ireland to engage with a pre-qualified group of international buyers from key global markets, providing unmatched opportunities for collaboration and growth.
Building on the success of the 2024 event, Meet the Buyer 2025 promises to be even bigger and better. Over the course of the two-day event, approximately 200 international tour operators from 16 key global markets will descend on Northern Ireland, eager to forge new business relationships with local tourism representatives. With around 5,000 sales meetings scheduled, the event is expected to further solidify Northern Ireland's reputation as a top-tier tourism destination.
One of the standout features of the 2024 event was the additional half-day dedicated to more buyer appointments, which was met with enthusiastic feedback from international tour operators. As a result, the extended appointment schedule will remain in place for 2025, giving tourism businesses a unique chance to meet with even more key buyers and broaden their international connections.
Who Should Attend?
Meet the Buyer 2025 is aimed at market-ready tourism businesses based in Northern Ireland that meet specific criteria, including:
*The ability to offer net negotiated or commissionable trade rates.
*The capacity to contract with tour operators.
*Adequate resources to handle tour groups and pre-booked FIT (Fully Independent Traveller) business.
*A focus on international markets, with clear development plans in place.
*Experience in B2B workshops, having attended at least one such event in the past three years, such as Meet the Buyer, Coach and Group Workshop, or ITOA.
*Preference will also be given to experience providers involved in the Embrace a Giant Spirit Experience Portfolio, as well as businesses that meet the above criteria.
Why Attend?
For tourism operators, Meet the Buyer 2025 offers an unparalleled opportunity to showcase their products to a highly targeted audience of international buyers. Attendees can expect:
Meaningful, productive meetings with international tour operators, each pre-screened for relevance to their business.
Insight into global tourism trends and the preferences of international travellers.
Strengthened relationships with key buyers, paving the way for long-term collaborations and business growth.
The chance to maximise face-to-face interactions with more potential partners thanks to the extended appointment schedule.
A Platform for Growth
With growing interest from international markets, Northern Ireland’s tourism industry is poised for continued success. Meet the Buyer 2025 plays a crucial role in supporting this growth by creating connections that drive economic development. For tourism businesses eager to expand their international footprint, this event is an essential opportunity to connect with key players in the global tourism industry.
To learn more about the event click HERE
Don’t miss your chance to be part of Meet the Buyer 2025 – where new partnerships, valuable insights, and business opportunities await.
